Since childhood, Saman was curious about the world. As she discovered the globe, Saman became inspired to create Persaman New York. Founded in 1994, Persaman New York is a symbol of Samans dedication and love for high quality fashion combined with her unique style, a fusion of inspiration from around the world. Saman wanted to create a lifestyle brand that reflected the global chicness of New York along with the fine craftsmanship and rich traditions of Italy.

The Persaman Logo has become a symbol of fabulous clothing, impeccably handcrafted handbags, shoes, and unique accessories. Saman has given her brand a major push, making it a "temple of fashion" all a homage to her creativity, global sophistication, and Italian craftsmanship. With her belief in sustainable products, Saman personally supervises local artisans who work to handcraft her styles. When it comes to her products it's the stories that inspire all of us. They can be found in her designs and in her creations, in the communities, individuals and the non profits she supports and works with on our planet.